METAPHORICAL TRANSFER IN MODERN MASS MEDIA DISCOURSE

Authors
A.V. Radyuk, R. Feigina, O.A. Djagatspanyan
Affiliation
RUDN University, Peoples' Friendship University of Russia
35
Pages
43-62

The topicality of the present study is that it opens new scientific areas in stylistics and corpus studies. Scholars have not reached a consensus about how exactly metaphoric transfer is functioning in modern mass media and how a metaphor works, thus, research is still underway. We continue to study stylistics within the scope of the modern mass media discourse. The authors apply corpus-based approach to investigation of occurrence of stylistic devices with the meaning of form or space in mass media.

The subject of the work is the use of metaphors with the meaning of shape in mass media. The object includes thirteen stylistic devices with metaphorical transfer based on similarity with geometric shapes in eighteen sentences taken from periodicals. The empiric research used corpus-based approach, identification of frequency of occurrence, and qualitative analysis. The results of the qualitative research answered the proposed questions of this study. The most frequently mentioned graphic items used were “point”, “square”, and “sector”. However, “point” was the most frequent in both magazines and newspapers. The least frequent was “border” in both magazines and newspapers. Also, “segment” was the least frequent in magazines, and “sphere” in newspapers. After analysis, it was revealed that metaphor was the most frequently used means of expressiveness out of twenty-seven examples idiom - the least frequent among the examined.

The theoretical significance of this research pinpoints the fact that the collected theoretical findings can add to the corpus-based studies in the analysis of stylistic devices of form or space.  The practical significance of this research lies in identification of how popular the use of geometric notions as a means of expressiveness in mass media discourse is.

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Radyuk, A.V., Feigina, R., & Djagatspanyan, O.A. (2019). Metaphorical transfer in modern mass media discourse. Issues of Applied Linguistics, 3(35), 43-62. doi: https://doi.org/10.25076/vpl.35.03

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