VERBS OF COMMUNICATION AS INTEGRAL COMPONENTS OF COMMUNICATION STRATEGIES IN ENGLISH BUSINESS DISCOURSE

The present article overviews usage peculiarities of communication verbs in English business discourse in the frames of their functional and practical significance for business partners’ speech strategic planning, both prior to negotiations and in the course of their discourse system movement towards the communicative purport. The author emphasizes the importance of understanding, selection and timely determination of communication techniques and tools of influence in ever changing conditions of any communicative situation. A brief outline of the research theoretical basis makes up premises for indulging just into that very segment of the speech strategy and tactics issue whose implementation is largely provided for by the above-mentioned group of verbs.

This publication reflects the applied aspects of the problem accompanied by illustrations of the English communication verbs functional analysis in the context of business negotiations and presentations using materials from authentic sources. The author comes to the following conclusion: the role of verbs expressing communication as English discourse strategies and tactics operators lies in their ability to not just nominate a speech act, but generate semantic increments that outreach pure nomination of partners’ interaction, incorporate an utterance in a wider context of external circumstances within which the communication process is taking place. Thus, verbs of communication make an integral part of the business communicators’s discourse system, namely they act as integrating components of a number of speech tactics which foreground various strategies.