LEXICAL TECHNIQUES OF SPEECH MANIPULATION IN THE POLITICAL DISCOURSE (EXEMPLIFIED BY PRESENTATIONS OF DAVID CAMERON)
The article discusses the lexical verbal manipulation techniques used in campaign speeches of former Prime Minister of Great Britain David Cameron. The author considers a representative model of speech (its collective and individual aspects), as well as the "speech portrait" of the politician.
The author substantiates a viewpoint that implies that linguistic paradigm of modern language studies treats texts as a result of individual creative processes, through which the surrounding world is being perceived and reflected.
The present study also aims to describe the national-cultural image of D. Cameron, which manifests itself in certain philosophical principles, priorities and the corresponding actions reflected in the typical verbal messages.
Based on this, the author argues that the language of public speeches of D. Cameron is very expressive, full of persuasiveness, and the complex of linguistic and paralinguistic techniques helps him achieve the desired results.
Shakieva, G.B. (2016). Lexical techniques of speech manipulation in the political discourse (exemplified by presentations of David Cameron). Issues of Applied Linguistics, 23, 92-107.