FUNCTIONING OF PRECEDENT SAYINGS IN ADVERTISING DISCOURSE IN ENGLISH AND RUSSIAN LANGUAGES
Affiliation
Peoples’ Friendship University of Russia
Issue 20
Pages
93-106
The paper examines features of functioning of precedent sayings in English and Russian advertising discourse. Precedent sayings in advertising discourse are distinguished by place, form, sources and functions, as well as by frequency and forms of their transformation. The function of impact in advertising with the use of precedent sayings makes advertisements more effective.
PDF file
For citation
Stepanova, A.A. (2016). Functioning of precedent sayings in advertising discourse in English and Russian languages. Issues of Applied Linguistics, 20, 93-106.