PRAGMATIC FEATURES OF THE ENGLISH-LANGUAGE ADVERTISING DISCOURSE ON THE INTERNET
Affiliation
Peoples’ Friendship University of Russia
Issue 17
Pages
87-95
The main aim of the given paper is to determine key features of the Internet banner advertising, to analyse conceptual foundations of the English-language advertising discourse on the Internet, to observe its overall pragmatic orientation and to explain interconnection between these aspects.
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For citation
Lindberg, E.S. (2015). Pragmatic features of the English-language advertising discourse on the internet. Issues of Applied Linguistics, 17, 87-95.