INDIRECT SPEECH ACTS IN ELECTRONIC CORPORATE DISCOURSE

Authors
N.A. Gylivets
Affiliation
Lomonosov Moscow State University Branch in Sevastopol
Issue 14
Pages
11-22

The paper deals with a cross-cultural investigation of indirect speech act realization patterns in the electronic corporate discourse (a web-site of a company), the material of the study being corporate slogans of North American and Latin American companies. The author studies motivations underlying the usage of indirect forms in a slogan and makes conclusions as to the specifics of their functioning in the above mentioned languages and cultures.

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For citation

Gylivets, N.A. (2015). Indirect speech acts in electronic corporate discourse. Issues of Applied Linguistics, 14, 11-22. 

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