MISSION STATEMENT AS AN INTEGRAL PART OF BUSINESS DISCOURSE (ON THE MATERIAL OF THE ENGLISH LANGUAGE)
Affiliation
Pyatigorsk State University
Issue 14
Pages
22-32
The article concentrates on the topicality of fundamental elements of mission statement as an integral part of business discourse. The author concentrates the main attention on the key discourse characteristics of the concept “mission statement”, gives its detailed analysis and proves the importance of mission statement use as a strategic instrument for a successful business.
PDF file
For citation
Denislamov, D.M. (2015). Mission statement as an integral part of business discourse (on the material of the English language). Issues of Applied Linguistics, 14, 22-32.