KEY CONCEPTS AND WAYS OF THEIR REALIZATION IN THE ENGLISH-LANGUAGE DISCOURSE OF CARS BANNER ADVERTISING
Affiliation
Peoples' Friendship University of Russia
Issue 1011
Pages
43-53
In the article the features of automotive advertising discourse on the Internet are viewed within the cognitive discourse analysis approach; key concepts of the discourse are emphasized, the ways of their actualization in the Internet banner advertising are illustrated, their effect on perception and impact of the advertising is determined.
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For citation
Ivanova, E.S. (2015). Key concepts and ways of their realization in the English-language discourse of cars banner advertising. Issues of Applied Linguistics, 10, 43-53.