The article discusses the importance of phonetic means of expression in song texts of compositions of the international Eurovision Song Contest. The relevance of this study is due to the great interest in studying the functioning of song discourse. The combination of verbal and non-verbal components enhances the impact of the addressee. In this case, a large role is played by methods of speech exposure, which create a certain atmosphere in the composition, affect associations and influence the behavior of the recipient. The article applied various methods to the study of the phonetic organization of song texts of the contest: analysis, synthesis, description and generalization. The work considers such phonics as rhyme, alliteration, assonance, onomatopoeia, which form not only the verbal side of the song, but also the musical component.
Valuitseva, I.I. & Knyazkov, D.A. (2020). Phonetic methods of text presentation as speech impact techniques of song discourse (on the example of compositions of the Eurovision song contest of the 21st century). Issues of Applied Linguistics, 37, 29-53. doi: https://doi.org/10.25076/vpl.37.02