VERBAL AND NON-VERBAL ASPECTS OF WOMEN ADVERTISING DISCOURSE (BASED ON PRINT ENGLISH AND AMERICAN MEDIA)
Affiliation
Peoples’ Friendship University of Russia
Issue 18
Pages
32-36
The article considers verbal and non-verbal aspects of women advertising discourse. The author analyzes basic syntactical, lexical-semantic features of advertising language. Main ways of forming neologisms are examined: conversion, compounding, affixation. Metaphor is one of the most popular tropes in women advertising discourse, especially structural metaphor in the
concept of “war”.
Keywords
PDF file
For citation
Isayeva, A.N. (2015). Verbal and non-verbal aspects of women advertising discourse (based on print English and American media). Issues of Applied Linguistics, 18, 32-36.