SEMANTIC ANALYSIS OF CULTURALLY INSENSITIVE ADVERTISEMENTS

Authors

A.R. Karimova

Affiliation

Peoples’ Friendship University of Russia

Issue 18

Pages

37-50

The article presents the advertising influence on the development of modern society and the possibility to trace with the help of ad discourse a society’s attitude to some problems. Based on semantic analysis we would like to show that the level of racist attitudes in American society is high. The brightest examples of the culturally insensitive ads are analysed.

Keywords

denotative and connotative meanings

political correctness

multicultural advertising

PDF file

04 Issue 18.pdf

For citation

Karimova, A.R. (2015). Semantic analysis of culturally insensitive advertisements. Issues of Applied Linguistics, 18, 37-50.

This artiсle is available under Creative Commons Attribution 4.0 International License.