THE PECULIARITIES OF TRANSLATION OF THE ADVERTISING TEXT
Affiliation
Peoples' Friendship University of Russia
Issue 1516
Pages
35-40
The article considers one of the topical issues in linguistics in respect to the peculiarities of translation of the advertising text. Advertisement is not only an economic activity but cultural and psychological act. The differences between culture, history and psychological behavior of communicants play a decisive role in advertising translation.
Keywords
PDF file
For citation
Isaeva, A.N. (2014). The peculiarities of translation of the advertising text. Issues of Applied Linguistics, 15-16, 35-40.