THE FORMATION OF THE IMAGE OF CONSUMER IN THE ENGLISH- LANGUAGE BANNER ADVERTISING DISCOURSE ON THE INTERNET
Affiliation
Peoples' Friendship University of Russia
Issue 1516
Pages
54-62
The article covers the features of appeal to the image of consumer in banner advertising discourse on the Internet. Key strategies of formation of the image of consumer by reference to the concept of advertised product are emphasized, their effect on perception and impact of the advertising discourse is determined.
PDF file
For citation
Lindberg, E.S. (2014). The formation of the image of consumer in the English-language banner advertising discourse on the internet. Issues of Applied Linguistics, 15-16, 54-62.