THE USAGE OF CONTAMINATION IN MEDIA DISCOURSE

The process of contamination represents a productive way of word formation in modern English which is characterized by expressivity, unusualness and originality. Productivity is proved by the active usage of contamination in advertising language, media discourse, newspapers, magazines; also in modern English literature and other spheres. 

The sudden increase of contaminants was in the 20th century and at the beginning of the 21st century. It relates to a growing role of mass media outlets, international relations, free 
expression and wide extension of the English language. 

Mass media language has become a mirror of the modern English language in a way. Reinforcement of conciseness in mass media language led to its win over sameness, accepted standards and platitude. This phenomenon of wordplay is explained by the 
tendency to make the speech more expressive. Wordplay is a kind of activity where the concrete practical aims are absent. 

Dynamic processes in a modern word formation become more obvious in mass media language as the key tendencies of modern language development are determined in this sphere. 

Contamination in mass media is getting an intensive and wide-scale character whereas not only professional copywriters use it in their speech, but usual language speakers also. 

The study addresses the usage of contamination in mass media world. The practical significance of the study involves possible usage of research results that can give to understand what contamination represents and how widely it is used in the language of mass media outlets.