LINGUOCULTURAL ASPECT OF STRATEGY OF PERSUASION IN ENGLISH POLITICAL DISCOURSE

The article deals with linguocultural aspect of the strategy of persuasion in English political discourse. As political discourse plays an important role in creation of a definite conceptual and value picture in society and by means of special lexis and rhetorics influences the consciousness and behavior of people, the revelation and description of methods of influence of political discourse on public consciousness, means of manipulating people  is considered to be an important scientific task. From linguistic point of view the strategy of persuasion, which is one of the main speech strategies, can be realized by different means – lexical, grammatical, stylistic. In every linguoculture, together with universal characteristics, there are culturally specific means of persuasion. As a result of the study of the English political discourse on the basis of the speeches of American presidents it The article deals with linguocultural aspect of the strategy of persuasion in English political discourse. As political discourse plays an important role in creation of a definite conceptual and value picture in society and by means of special lexis and rhetorics influences the consciousness and behavior of people, the revelation and description of methods of influence of political discourse on public consciousness, means of manipulating people is considered to be an important scientific task. From linguistic point of view the strategy of persuasion, which is one of the main speech strategies, can be realized by different means – lexical, grammatical, stylistic. In every linguoculture, together withuniversal characteristics, there are culturally specific means of persuasion. As a result of the study of the English political discourse on the basis of the speeches of American presidents it.