The article deals with the language means of actualization of the category of expressiveness in personal genres of American and Belarusian media discourse. The category of expressiveness is one of the key categories for adequate understanding and interpretation of modern media and effective cross cultural communication in the context of technological convergence, increased information sharing, significant changes in genre system and accretive subjectivity.
To elucidate the trends in representation of the above-mentioned category in American and Belarusian media discourse recently published texts of different authorship belonging to different personal genres of modern media, to wit, opinion, blog, and column were subjected to linguo-stylistic, contextual and comparative analyses. As a result, it has been found out that while personal genres of American discourse are equally expressive at lexical and syntactical levels, personal genres in Belarusian discourse demonstrate a greater degree of expressiveness from syntactical point of view, which indicates the preference of Belarussian authors towards implicit means of expressiveness as compared with their American colleagues.
It has been noted that syntactical devices perform the dialogical function and that of accentuation, whereas lexical devices perform explanatory, distance shortening, compositional, generalizing functions as well as those of enhanced credibility and economy of language.
Glazko, P.P. (2021). Expressive language means in professional discourse of journalists (as used in personal genres in English and Russian). Issues of Applied Linguistics, 41, 86-103.