The article examines the features of the emotive function of language in publicistic discourse, and also demonstrates what language means can be used for the author's influence on the reader. The aim of this paper is to identify the communicative and pragmatic aspects of emotive function implemented in the framework of Italian and English publicistic discourse. The relevance of this study is due to the wide spread of linguistic influence in modern publicistic discourse in order to increase impact on the reader. The novelty lies in the fact that at present the communicative and pragmatic aspect of the emotive function is not sufficiently disclosed in publicistic discourse, and one can also observe an insufficient number of works and research related to the linguistic analysis of Italian and English newspapers. The research was carried out on the basis of an analysis of economic articles from the most authoritative Italian and English newspapers La Repubblica, Corriere della Sera and La Stampa, the Guardian and the Telegraph . The research was conducted on the basis of communicative and pragmatic approach and discourse analysis using qualitative and quantitative methods of data processing. The context of the use of emotive language means, the frequency of their use in Italian and English articles and their ability to influence the reader were investigated. Arguments are given that the linguistic units under consideration have a strong effect on consciousness. The results of the study expand knowledge about the ways in which publicistic discourse affects the reader, as well as about the national identity of the Italian and English newspaper. In conclusion the author emphasizes that the influencing potential of discourse is realised through the expressiveness of linguistic means.
Orlova, S.N. & Konkova, А.А. (2021). Emotive means of language as a way of influence in Italian and English publicistic discourse. Issues of Applied Linguistics, 41, 122-147.