_{The article discusses the application of an integrative approach to the analysis of a concept using a mixed methodology of linguoculturology, computational linguistics, text linguistics, discourse analysis and methods of mathematical statistics. The purpose of the study is a structural description of the system of concepts interaction functioning in modern French cinema discourse and influencing the formation of models of its key genres. The object of the study is the conceptual framework of modern French film discourse as a special semiotic space with linguocultural specifics and unique features of representation, for this type of discourse. The scientific novelty lies in the consideration of the concept as a psycholinguocultural phenomenon, and the conceptual framework as a complementary system with mutual valence bonds that forming an integral system. A mixed methodology was used: the method of directed sampling to select the necessary units; an automated search for textual correspondences to select the units; the method of statistical analysis and textual correlations; methods of synthesis and theoretical generalization. The result of the research was the presentation of key concepts interaction models of modern French film discourse within its main genres (comedy, drama, romance, detective, family movies). The concepts under consideration, combined into complementary hierarchical systems, represent basic models reflecting the specifics of genre genesis. The core of the described systems are the key concepts BONHEUR, AMOUR, AVENTURE and SAVOIR-VIVRE, which interact with the concepts TEMPS, HUMOUR, FAMILLE, AMITIÉ, TRAHISON, MYSTÈRE, VIE, TRAGÉDIE and provide a genre genesis system of the French film discourse and the integrity of each specific genre functioning model.}