_{The article examines the influence of cultural contexts on the use of forms of politeness in the process of business meetings on the example of representatives of China, Germany, Russia and the United Arab Emirates. The article offers a comprehensive interdisciplinary approach to the study of the influence of cultural contexts on the use of politeness forms in business communication, combining linguistic, cultural, pragmatic, and practical aspects. The features of communicative strategies, conditioned by cultural values and norms of each country, and their reflection in verbal and non-verbal behavior of participants of business communication are analyzed from the perspective of pragmatics. The research offers original empirical data collected through observations of real business meetings, which reveals the practical aspects of applying forms of politeness in different cultural environments. The paper identifies differences in the use of formal and informal appeals, the degree of directness and indirectness of statements, and the role of hierarchy and respect in speech acts. The article reveals the main forms of politeness used by business representatives of China, Germany, Russia and the UAE. Special attention is paid to the analysis of communicative strategies, conditioned by national cultural values and norms, which are manifested in verbal and non-verbal behaviour of business communication participants. The paper analyzes the influence of the used forms of politeness on the effectiveness of the negotiation process. The novelty of this article lies in the integration of theoretical models with practical observations in business meetings, which allows a deeper understanding of the intercultural communication mechanisms. The results of the study highlight the importance of cultural sensitivity in organizing international business meetings to enhance communication effectiveness and prevent misunderstandings. The article will be useful for specialists in the field of intercultural communication, international business and linguistics.}