_{This article investigates the issue of Instagram integration into foreign language teaching. Firstly, the paper begins by exploring the concept of social networks as a part of Web 2.0 technology and by looking at the opportunities provided by such services for language teachers and learners. Secondly, the platform Instagram is thoroughly analysed in terms of its educational potential, and its didactic features and functions are described. The final part of the paper reports the results of the experiment conducted among students of 10-11 grades and aimed at evaluation of Instagram as a tool for students' sufficient educational potential that can be fully exploited to achieve sustainable progress in learners' performance.}