This article examines the evolution of political rhetoric in France, analysing the rhetorical features of speeches made by the following presidents of the Fifth Republic: Charles de Gaulle, François Mitterrand, Nicolas Sarkozy, and Emmanuel Macron. The author examines the phenomenon of mediatisation, which has reached a high level, as politics permeates all spheres of public activity, and the active use of media by politicians allows them to instantly disseminate the necessary information, reaching all segments of the population and influencing the consciousness of the mass audience. The research material consisted of the most popular speeches by political actors, which were recorded in writing, video recordings of debates, interviews, social networks, and media platform materials. As a result of the research, both general rhetorical features and their distinctive features in the context of political media communication were identified. A common feature of French politicians was the use of rhetorical devices such as anaphora, an identical form of addressing the mass audience in speeches, the use of rhetorical questions, and appeals to history and the authority of well-known statesmen and public figures, which is a connecting link for several generations of presidents of the Fifth Republic.The study identified the following key stages in the evolution of political media rhetoric in the Fifth Republic: the era of the emergence of television rhetoric (Ch. De Gaulle) , the emergence of a ‘mediatised’ presidential style (F. Mitterand), the era of using social networks to communicate with a mass audience and the possibility of leaving feedback (N.Sarkozy), as well as the use of multimodal platforms (E. Macron).