LEXICAL PECULIARITIES OF PROFESSIONAL JARGON IN CORPORATE COMMUNICATION
Today, modern corporations use various discursive events, such as job advertisements, business correspondence, CEO statements, and annual reports to maintain a corporate identity that fully reflects the professional target language. Today, communication serves as an important tool for corporate interaction as a common ideological position aimed at achieving specific corporate goals. This article discusses the important lexical characteristics of professional jargon in British and Australian corporate communication and identifies the most common lexical features encountered in corporate communication. To achieve this goal, the following tasks were set: (1) to identify the features of interpersonal discourse used in communication. (2) to identify the most prominent lexical characteristics in British and Australian corporate communication. The article reveals the frequency of lexical units in intercultural business communication and proves that professional jargon in corporate communication plays a huge role in maintaining corporate identity. Consequently, corporations choose a particular communication style to achieve corporate goals.
Feigina, R. (2020). Lexical peculiarities of professional jargon in corporate communication. Issues of Applied Linguistics, 37, 107-121. doi: https://doi.org/10.25076/vpl.37.05