Communicative strategies of influence on readers in media discourse and the language features of their implementation in editorial (based on the material of modern French press)

This article explores and analyzes the linguistic and compositional features of the "editorial" newspaper discourse. This paper focuses on the features of the use and pragmatic role of linguistic means of various levels in an editorial newspaper article. Moreover, we examine the communicative strategies used by a journalist to enhance the pragmatic effect of editorial articles. The purpose of this study is to emphasize the specifics of linguistic means of pragmatic influence on readers and public opinion in the editorial articles of the French print press. The study of a wide range of linguistic means underlying the communicative strategies of influencing readers which distinguish publications of this variety from newspaper-style discourses of other genres allows not only to study the typological features of the "editorial" discourse. Language tools and strategies were studied by means of linguistic analysis. Language tools that enhance the pragmatic effect were also analyzed, generalized and classified. This study allowed analyzing the works of Russian and foreign linguists in the field of text linguistics. The pragmatic role of the language structure of the newspaper discourse and the strategies used by the journalist to create a pragmatic effect of publication are revealed. The pragmatic role of headlines in the "editorial" discourse in establishing verbal contact between a journalist and a reader is investigated. The results of the study have shown that the language tools that implement a communicative strategy of influencing the reader in the newspaper discourse "editorial" are a characteristic feature of discourses of this type, distinguishing them from newspaper publications of other genres. The effect on readers is long-term and is carried out by applying stylistically labeled vocabulary at the morphological, lexical and syntactic levels of the language.