ACTUALISATION OF DISCURSIVE IMPACT PRINCIPLES AS AN INTEGRATIVE PROCESS IN BUSINESS ENGLISH COMMUNICATION

The article overviews principles of discursive impact on the addressee of an utterance – those of accessibility, associativity, 
expressiveness and intensiveness. The complex character of their actualisation is analysed and exemplified by English business discourse. The objective of the present paper is to highlight applied issues of the above topic and to expose the ways the principles of discursive impact may be used with a “non-linguistic” audience in language learning. 

The author implements elements of speech functional analysis which help reveal mechanisms of discourse pragmatic space 
formation. The article stresses that actualization of the given principles is possible due to systemacy of human consciousness, language and speech, as it is system properties that make it possible for man’s consciousness to recognize incoming signals and perceive their verbal externalization.

In conclusion a number of inferences are formulated, namely: 
1) various registers of business discourse possess both common and different features in terms of the range of typical verbal 
means used as discourse pragmatics operators; 2) the most efficient impact is made by complex combinations of linguistic 
devices used in compliance with certain communicative intentions and other attendant circumstances; 3) for language 
learners to form communicative competence it is necessary to become familiar with such issues of linguistics as: 
- language/speech/discourse systemacy, 
- business discourse registers, 
- discourse functional perspective, 
- stylistic and rhetoric devices of discourse pragmatic efficiency