PLANNING THE FUNCTIONAL FIELD OF BUSINESS ENGLISH DISCOURSE: LINGUOSYNERGETIC APPROACH

This article is devoted to functional-synergetic analysis of the choice of communicative strategies in the process of pragma-semantic evolution of Business English discourse functional field. The author suggests an original linguosynergetic conception describing the discursive mechanism of planning the functional perspective of Business English communication which considers tendencies of the discourse external environment, a variety of speakers’ goals, a specific way of interaction among the interlocutors. Functional-synergetic understanding of communicative strategies and tactical means gives an opportunity to study the dynamic process of Business English discourse development in a brand-new way. The ideas, presented in the article, are backed with detailed functional-synergetic analysis of empirical material.