PECULIARITIES OF TRANSLATING ADVERTISEMENT FROM ENGLISH INTO RUSSIAN

The article sheds light upon peculiarities of translating an advertisement from English into Russian; it proves the necessity to study the language of advertisement. The data are texts of different advertisements in English and their translation into Russian. In the article advertisements are classified into groups, a thorough linguistic analysis of each example is given, the translation techniques used for the translation are stated, and the most frequent ones are pointed out.