PRAGMATIC FEATURES OF THE ENGLISH-LANGUAGE ADVERTISING DISCOURSE ON THE INTERNET
Аффилиация
Peoples’ Friendship University of Russia
Issue 17
Страниц
87-95
The main aim of the given paper is to determine key features of the Internet banner advertising, to analyse conceptual foundations of the English-language advertising discourse on the Internet, to observe its overall pragmatic orientation and to explain interconnection between these aspects.
Ключевые слова
PDF версия
Для цитирования
Lindberg, E.S. (2015). Pragmatic features of the English-language advertising discourse on the internet. Issues of Applied Linguistics, 17, 87-95.