KEY CONCEPTS AND WAYS OF THEIR REALIZATION IN THE ENGLISH-LANGUAGE DISCOURSE OF CARS BANNER ADVERTISING
Аффилиация
Peoples' Friendship University of Russia
Issue 1011
Страниц
43-53
In the article the features of automotive advertising discourse on the Internet are viewed within the cognitive discourse analysis approach; key concepts of the discourse are emphasized, the ways of their actualization in the Internet banner advertising are illustrated, their effect on perception and impact of the advertising is determined.
PDF версия
Для цитирования
Ivanova, E.S. (2015). Key concepts and ways of their realization in the English-language discourse of cars banner advertising. Issues of Applied Linguistics, 10, 43-53.