VERBAL AND NON-VERBAL ASPECTS OF WOMEN ADVERTISING DISCOURSE (BASED ON PRINT ENGLISH AND AMERICAN MEDIA)
Аффилиация
Peoples’ Friendship University of Russia
Issue 18
Страниц
32-36
The article considers verbal and non-verbal aspects of women advertising discourse. The author analyzes basic syntactical, lexical-semantic features of advertising language. Main ways of forming neologisms are examined: conversion, compounding, affixation. Metaphor is one of the most popular tropes in women advertising discourse, especially structural metaphor in the
concept of “war”.
Ключевые слова
PDF версия
Для цитирования
Isayeva, A.N. (2015). Verbal and non-verbal aspects of women advertising discourse (based on print English and American media). Issues of Applied Linguistics, 18, 32-36.