PECULIARITIES OF CROSS-CULTURAL COMPETENCE AS THE BASIS OF SUCCESSFUL FOREIGN LANGUAGE COMMUNICATION

The article considers an issue of forming the competence of professional cross-cultural communication of students studying their future profession along with studying foreign languages. The chosen methods of research are the methods of analysis and generalization as well as empirical method of research. The theoretical basis used in the article is the research studies carried out by Russian and foreign researchers in the sphere of cross-cultural communication, functional linguistics, business discourse, business rhetoric.

As the author notes, intercultural competence implies knowledge of the rules of etiquette, non-verbal forms of communication, such as gestures and facial expressions, deep background knowledge, peculiarities of the mentality of the representatives of another culture and language, in addition to knowledge of the foreign language. Higher school faces not only the task of teaching students a foreign language, but also the task of teaching it in unity with the culture of those countries and peoples who speak the studied language. At the initial stages of establishing business contacts to achieve this goal it is better to use more simplified terms, try not to use idiomatic expressions and slang vocabulary. 

In conclusion the article states that practical application of theoretical knowledge in the field of cross-cultural communication and business discourse on the early stage of studies lays the foundation for the development of professionally important competences of students.