POLITICAL ECONOMY OF LANGUAGE: MASS MEDIA ON THE LANGUAGE MARKET

The article considers the attempt to apply the theory of political economy of language to study the way media texts are used to define characters and personalities. It is postulated that language ideology is a means of media institutions control. Media  products are often regarded as a resource or a sort of cultural capital, from which individuals can borrow speech  patterns. In the  multitude  of  similar  texts  a manner  of speaking  becomes  that distinguishing feature which could make the media text commercially successful.