SEMANTIC ANALYSIS OF CULTURALLY INSENSITIVE ADVERTISEMENTS
Аффилиация
Peoples’ Friendship University of Russia
Issue 18
Страниц
37-50
The article presents the advertising influence on the development of modern society and the possibility to trace with the help of ad discourse a society’s attitude to some problems. Based on semantic analysis we would like to show that the level of racist attitudes in American society is high. The brightest examples of the culturally insensitive ads are analysed.
PDF версия
Для цитирования
Karimova, A.R. (2015). Semantic analysis of culturally insensitive advertisements. Issues of Applied Linguistics, 18, 37-50.